Christmas is Coming!
Despite what you might see in the Shops, Christmas traditionally starts when Halloween is over and as we’ve all been good girls and boys it is time to write your Christmas List and post it off for Santa!
Seriously though, if you have a Web Site – especially an ecommerce Web Site then it is time to get it ready for the Christmas rush. It is estimated that up to £12 Billion will be spent online this year and we have compiled a list of things that you should be doing to take a tiny percentage of this sizeable Pie.
Check your Web Site – pretend to be a Customer
While it is difficult to look at your own Web Site objectively, your Web Site should not exist just to make you happy – it should exist to help your customers find the perfect product as easily and safely as possible. Try to get a good cross-section of people to use your Web Site and provide feedback on the user experience.
Promote, Promote, Promote
You may have the best Products on the planet, and the best Web Site to compliment it but if your customers cannot find it then you might as well not have one. Imagine designing the perfect leaflet and then piling them up in you office where no-one will see them! Just as you would post your leaflets through letterboxes, stick them behind windscreen wipers, and insert them inside free newspapers – your Web Site needs the same treatment.
Use your Social Media
Read our Social Media Search Engine Optimisation Post for an in-depth look at how you can use various Social Media platforms to find and then engage your Customers. If utilised correctly, this is both the cheapest and best way to keep traffic flowing to your Web Site.
Get your name in the Newspaper
It is usually the case that your local Echo or Gazette is happy to receive “tip offs” on all manner of news stories. If you are setting up a unique business, have moved into new premises or have a genuine story of interest then contact them – they will be glad of the scoop and you’ll get yourself some free advertising. You may even get your Web Site listed on their News Web site.
Can your Web Site handle the demand?
Imagine that your promotions are wildly successful – and you have thousands of visitors to your web site – can your Web Site handle it? It is estimated that a 1 second delay in loading a web page can result in up to a 10% loss of revenue so image what a 5 or 10 second delay would do.
A slow Web Site can be attributed to many things from a low-cost Web Server to unoptimised code and images so it is worth spending a little time finding out how you can improve it before the big rush. If in doubt, contact your designer or Web host for tips. You can Check your Web Site speed using this great tool from Pingdom.
Is your Web Site Mobile Friendly?
A few years ago, the amount of Web Site visits using Mobile Devices surpassed Desktop Devices for the first time and this trend has continued. Your Web Site should use a “Responsive design” so that web pages render well on a variety of devices and window or screen sizes.
Visitors using Mobile devices do not want to have to zoom in on a Desktop version of your Web Site. This feature is so important that Search Engines may penalise your Desktop Web Site if you do not have a functioning Mobile Version. You can use Googles Mobile Friendly Test Tool to check yours.